Jewelry
I'm a creative and a storyteller who works in gold and stone. My own designs are where the voice starts; the commercial lines are where it meets an audience; and the pitch work is how I build the story around it — the same instinct, at every scale.
My own voice in gold and stone — the spine necklace, the woven-gold collection, the art-nouveau lockets. Where the story starts, and where I originate rather than execute.
A concept-led line: cocktails reimagined as gem-set jewelry, served on hand-drawn menus — product, identity, and art direction as one.
The coloured-stone vacation sub-line — a distinct market position: soft, luminous, worn away from the city.
My pitch deck adapting Meg Mitchell Moore's bestselling novel into a satirical mini-series — positioning, audience insight, character and casting strategy, and comparative-market framing. The full case for taking a story to an audience.